Even 9 years after international intervention in Afghanistan, little is understood about the tribes and ethnic groups that make up the country. How they react, think, feel, and prioritize remain largely unknown quantities, and therefore international attempts to influence them are perhaps unsurprisingly proving problematic. But perception is everything in Afghanistan, and information activities are playing an increasingly important part in shaping perception and generating support for insurgents and counterinsurgents alike, both inside and outside the country.