Joint information operations (IO) is advancing, and tomorrow’s military operations will call for professionals who understand the past IO environment and can thus press the potentialities of the future. IO must be adapted to circumstances, yet it must also be planned and executed within its doctrinal definition, which again requires a thoughtful breed of information warrior. Informing all audiences will remain a growth industry for some time, necessitating a cadre that can comfortably operate in and shape the information environment, in the process providing commanders with expanded options and reducing staff tensions