The U.S. Government continues to seek a comprehensive, effective communication strategy through which it may project and promote American interests, policies, and objectives abroad. Many believe that the government and military have been outcommunicated since 9/11. A primary cause of this alleged deficiency is failure to recognize that strategic communication through traditional media and through the new media are not the same thing. There are fundamental differences between traditional and new media spheres. Hence, using conventional methods for new media strategic communication is decidedly less productive than developing a communication strategy appropriate for the new media universe. |