Strategic communication is an important but contested issue, visible in continuing criticisms over the last 5 years. One critique is that the U.S. Department of Defense (DOD) definition of the term strategic communication is vague and idiosyncratic in relation to the definitions of other agencies. In turn, this argument runs, the lack of conceptual clarity and of shared, precise terminology hurts the implementation and further development of strategic communication.¹ Additional concerns have been raised about the lack of both domestic interagency and foreign partner coordination and cooperation and the absence of credible expertise in strategic communication.² Still, criticisms point to high-visibility failures in strategic communication—for example, the 2001 “Shared Values” campaign and the 2012 U.S. Presidential response to the “Innocence of Muslims” video—as evidence of both strategic communication conceptual flaws and implementation failures.