Militaries and soft power have been interlinked since Alexander the Great began assisting the populations his armies conquered by rebuilding infrastructures and distributing food and first aid. Humane gestures by armies were considered important to winning loyalties. During the Napoleonic wars, military altruism had become customary enough to be included in soldiers’ military science studies. Napoleon viewed humanitarian assistance as a form of philanthropy that helped change civil social order among those populations his troops defeated on the European continent.