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The article examines the loss by universities of models and ways of effective self-motivation in the ‘flickering reality’. The attempts to revitalize the status of alma mater are caused by new factors for the future of education, radically changing its functioning. Nevertheless, in the era of globalization, the totality of pragmatism and ‘cognitive capitalism’, the belief in the effectiveness of the transformation of universities is stable. The attention is focused on the impact of new civilizational factors (the Internet, the global economy, mass migration, etc.), on the traditio-
nal formats of the university, the ways of educational communication.

Keywords:globalization, dynamics of the university's role, self-motivation model, institutional pragmatism, new civilizational factors, online education,
status.

c c oc o x occx . , cooo . oc: «c occ c co co, oooo c cc oooc. O cco x oooc o oxoc oo o, o c co oo, o o ooc...» [Barnett 2012: 29]. Oo, o c o co oc c, o «oo» cc c o, cc o ooc, c c co « ». oco oo ( o ocx) c, o «c o» oo «co ooo» oo oc, oco ooo c o o, o c o cooo c c, c, o ooo o, xo oo occ ( oo c) o c [o 2017: 49–57]. o oo, cox oox cx «c o» o o o o ccc ( x . o) occ co cc (X. O--cc), o cox o (. ). c (o) o, c o, o « c» co o cooc c «o», , oo oo o oc o [Rothblatt 2012: 43]. oo c cccoo c oo cc o coo ooo c (o o o x), o c c c oc oo. . x o: «c coc -o, o oo oo oc co oo. o o c o cco coooc. o , o oc, oo x ocx co, co oc. o c c c o c coooco [x 2014]. «cx o cco coooc» cco c cco . c, oo co cco co o oo c c. ccc c ocooo c , o c oco c ox oc coxc c o o o o c XX ., c co cc coo coo cooc.

c o Co. Co oo, o ox cco, c oc o, c o , ocx ooo, o oo, c c ooc c o. c cc (o oo) ocox oo, «universitas» – oco (cooco) x [o 2017: 17]. o o o o o o co, o XIII . c oc co o.
o , o , , oo o ocx ox, cc oo, c o o . o co c coo o, o o oooc oo o xo oo-oc x . oc cooc, oo o c, XIII . cooc oo cc c, oo occ, ( oo ) o o o. cc oo c o ccx cx ox c, o ooc c ooo coo.

Co o c c c, oc co c coc o co c. c c oc cc c c c co oo oxo, c o (o) o, o o «o» [ 2017: 337–338]. o XVII . c cc c co oo o, c o co, o oc o o-o o c o, occoo oo. c oc oo o o o co oo, oo oo I. oo-c o 1809 . . o ooo o «O o x », c cox oc coooo o «occ» . c o -co oxo cco oo oo , o co xoo occ, o-ccoo, o cc oo o c o o oc, oo , ocxo coc.

o oo o o ocoo c, cc co coo . C ooo o co-oc x oo o : c cc, o . Co, o c – o co c oc, cc o oo ; c o (oo I)
c oo oo coo ( xoocoo) ; (o- ccco) o c ocoo o
ooo cooc [o 1998: 15]. o c «ocoo co xo oo-o cc, oo oc o raison detre... o o c c co ooo occ, c c o o, coc oo » [c 2010: 83]. XX–XXI . c c co oo, o oo occ, oo o c coo c o o ooo occ , coo c o oo , ooo oo «cooo c» «o », «o o» [ 2007].

co oo ox , cco oox o ooo oo ocoo, o: «oc oc c c », «o» oo. c oo coo (coo) «», ooo oc c o co [o 1998: 12], oo oco oox o c, c ox o cc c ( ccco o).
. c , o «co c – o c, ooc co ooco co » [c 2010: 81], oc o cooo . o oo (. , C. ) coo o, x ocx, ooo cox co: c; cco c; c, o ; c c; c, oc o c . C o oo oo o o ooo oc co. Occ o ooc, x x oo coc c co ( ccco o). , o oo, c o o o, oo o ccocx o, c c, o co co cco, c o o , c co co , c oo co x oo co c, o c cc cc.

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, oo cc co o (c, xc . .). O c o oo cccx co, oo o oo c o o c c, co c ox co, o ooc o-o o ooo . Co , o o o co co , o ( ) ox c, oo oox ococ ccco cco oo, o oocco ooc, oo co o o ccoc.

oc c co co, o o co oo o coo c oc xoo oooc oo. oo c c o, o coc oc – occ, coco o o , o oo , o-ccoco o, ooo o . o o o (o) cooo ooc co: ) c ox o ;
) ooo oo o oco ; ) o oo o coo («oo oco»); ) cox oocx co; ) oo o ox o (coo, oco, cc ) [o 2017: 215]. xo c o oo c o cco oco «» xo o ooo, occ, cococ c cooo c, coo coc c o [Oo 2013: 20].

oo co, oco oc, , o coxc cx coo , cco cco oxox cx x oco coc, co occoo co co – x o, o ooo c [Nelson 2010: 61]. . : « oo oo oc occ c (o oo co oo o ox C ox cc), oo o x o, o oo c oo… o oco oo o co oco cc: c, o o c x co, ox o co cooo o o, ooc ox o o oo. …oo o c c cx co oo c, c o o, o xc o c, o c oc, coo o coo co ococ.

Co o c co oo, o cococo ooo oo c x cocooc co, o x x x-oo, oo oc x co o oox cc, oox “xc oo oooc”… o oo “oooo ” o cx c oc o x oo cooc…» [Giroux 2013]. c c cc, co oxooc ocooc coo , «co o», o o x coo coc, c coxc oo ox ox , oo c ooc xoocx o c o c o c co co o co oo o o ococ. , (cc) o o , «oo o» co x .

coo, o oc o «c cc», occ xo oo o c x oco oc, cc o «occo – c». xooc oc o c xc c x c o oc ccoco o, c o o, co o ( oo ) co coo , . , cc, o ooo ox o o o – o.

oo ox cx c, cox o cco c, c c cx x co x occoo o o o o co co, o o ooo o ococ coo co oo. ocoo o ox oox x oo (OOC), x o co x co, c oooc coo o ( cxooo, cxooo) o
ox oox co. , o OOo ( -) oo o oo oo o oo oooo , o o coo ooo c x co , oo oco c c c oc c. o Goldman Sachs, o oo co o oo xoo 2016 . c oo, o, coco ocx , o c o o oo [ 2014: 24].

c o o, o OOo o o oo o o- oc oo : o o co oo, o coco o o o. ooc, o OO c ccc c, o o o, c, co oo o o-o, – o-c co o; OO c o oc co o ocoo c x co. c o oo ccx ocoo, c oo c occx cxoo oo c oo o [ : 20].

c c o co occoco-o-coo coc o, o c o cooc. o ox oox o co cc c oco occ c oc oc oo o o oocoo c oo o oo co o oo co [ 2014: 74]. o o oo, o c o oc cc ccoc c, o oo.

o, o cc oocc oooc OOo oc ccoc oo o cox , oo co coxc ox oocx occx o , oo o oo o ox xoo. «c , coc coo, coo o oc 3D» [ 2014: 23].

« xoo oo co c , o co c c o cooc co o oo c. o c o o ooc cooc oo o, o o coco. …co c o oo xooo xooc occ c oo oo » [ : 25–27]. – oo oc, coc,
, co xooc , o o ox o, o co, o ooo coo o o c . , , o o o- – oco, co (oc, c) – c oo c c , oc, o o -
oc.

o ocxo oc o ooc, coc, oc, co c co, oo o o , o x ox oox xoo.

 

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. o : dejavu? // ooc. 2007. 4. . 64–69.

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]. URL: http://www.truth-out.org/opinion/item/19654-public-intel lectuals-against-the-neoliberal-university ( o: 10.10.2014).

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* o o – . . ., c - occcoo ococoo oc occco o o (. oc, occ). E-mail: arizkam@mail.ru.

o – . c. ., o cooo ox cc cooocoo . . oooco (. oc, occ). E-mail: ekakorkiya@mail.ru.

o o – . . ., occo, o cooo ox cc . . oooco (. oc, occ). E-mail: akmnauka@yandex.ru.



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