Dwight D. Eisenhower’s election in November 1952 presented the Joint Chiefs of Staff with the prospect of the most radical changes in American defense policy since World War II. A fiscal conservative, Eisenhower saw the heavy military expenditures of the Truman years bankrupting the country. Assuming that the Cold War might go on indefinitely, he sought to develop a sound, yet cheaper, defense posture the United States could maintain over the long haul. The result was a strategic concept known as the "New Look,” which incorporated a broader than ever reliance on nuclear weapons and nuclear technology. Indeed, by the time Eisenhower was finished, military policy and nuclear weapons policy were practically synonymous. Some called it simply "more bang for the buck.”